ENHANCING SUBJECTIVE WELLBEING FOR LONGEVITY: INSIGHTS FROM INNOVATIONS IN SILVER TOURISM AND HEALTH TOURISM PRACTICES

Abstract

As global populations age rapidly, with projections indicating that nearly 30% of the European Union's population will be over 65 by 2050, the longevity economy emerges as a critical driver of economic and social transformation. This narrative review explores how innovations in silver tourism and health tourism practices enhance subjective wellbeing, thereby contributing to longevity and successful aging. Drawing on interdisciplinary perspectives from tourism, psychology, and economics, the study synthesizes existing research, including insights from challenges in the silver economy (Zsarnoczky, 2017), innovations in health tourism (Azim et al., 2025), and recent European policy analyses (Gaušas et al., 2024). Key findings highlight that tailored tourism services, such as digitally adapted health and wellness offerings, sustainable travel options, and personalized experiences for older adults, significantly boost subjective wellbeing components, including life satisfaction, positive affect, and eudaimonic fulfillment. Innovations like AI-driven personalization and eco-friendly practices in silver tourism address barriers while capitalizing on opportunities in the longevity economy, as outlined in the European Parliament's framework for silver tourism categories. The review underscores policy implications, recommending enhanced digital accessibility, resilience measures against external shocks, and targeted investments to foster inclusive tourism ecosystems. Ultimately, sustainable innovations in silver and health tourism not only promote subjective wellbeing but also support extended healthy lifespans, offering actionable pathways for stakeholders in aging societies.